4 Features That Support Digital Marketers On TikTok

4 Features That Support Digital Marketers On TikTok

TikTok has become one of the world’s most famous social media platforms, with billions of active users. It plays a pivotal role in marketing and has now become essential. Digital marketers are eager to utilize the features on both TikTok and Instagram because it makes their marketing strategies succeed soon. It will reduce the stress level of marketers and make marketing very simple. It will also increase the follower base if you create attractive videos, and many users will view your post. Also, you can buy Instagram likes and leverage free tiktok likes to boost your post’s visibility. So, if you are a digital marketer, don’t wait; get started and market on the TikTok app.


The create button is located in the center of the menu at the bottom. You can adjust the speed, film a video and upload the video. So, digital marketers on TikTok can use this space and create their videos for promotion and then add them to their feeds on TikTok. The added video will be displayed on the ‘For you page,’ and users can view and comment on it. So this feature is considered the main one, and every marketer utilizes them to reach their target audience.

Tools And Filter

You will find more tools and filters on the right side of the screen, which can be used to make your videos look more attractive. They are as follows:

  • Filters: Several filters available on TikTok can be used for your video. If you use filters on TikTok, it will change your video’s appearance. You can tap on filters on the right side of the screen to use them.
  • Speed: The speed tool allows you to record videos at different ranges: .3x, .5x, 1x(normal), 2x, or 3x.
  • Flip: It allows you to change from the front camera to the back camera. So, you can record videos on both sides one by one.
  • Beauty: The beauty filter can be turned on or off. If it is used, your image will be a bit softer and makes the skin tone even.
  • Timer: You can use the timer button to make a delay before the start of recording a video. So, you need not hold the record button and ready the things for the video.
  • Video Production: You can find the video production tool under the record button. Here you can choose the recording length of the video up to 15 or 60 seconds.


Digital marketers can use live to promote their brand. It will make you connect with the users. You can host a live and explain your product’s usage and importance. Before going to live, determine your objective and then start. Here are the steps you must follow to go live on TikTok.

  • Open the TikTok app and log in to your account on it.
  • Click on the ‘+’ symbol at the bottom of your screen.
  • Tap the ‘live’ button located next to the record option.
  • Next, enter the live stream title, select ‘Go live,’ and start the session.


A duet is a feature of TikTok that allows you to simultaneously add a new video to your old video. Your original video will be on the right-hand side and the new one on the left. So, you can use this feature to show the extra details of your products. If you are in the urge to beat your competitors on social media, search for app benefits like choosing to buy instagram views and getting free tiktok fans to improve your organic visibility. Here are the steps to use the duet feature:

  • Tap the ‘share’ button on TikTok app.
  • Select the duet button at the bottom of the screen.
  • Click on ‘tap to shoot’ and start recording your video; meanwhile, the old video will be playing on the right side.
  • Next, you can edit the video with effects and text if needed.
  • Tap on ‘next’ and add hashtags and type descriptions to your new video.

So it will help digital marketers show their product’s advantages and make the users aware of their brand. It will also encourage your users to support you and share them with their friends and family.

Last Glance

TikTok is a famous medium where you can market your product. You can utilize the features like filters, create, live and duet and enhance your brand growth. If you make use of them, it will be an added advantage for your marketing. Every digital marketer on TikTok is nowadays very chilled and relaxed because of this medium. They are even working on the other requirements for their marketing. So, marketing on TikTok will be a great support for digital marketers.